UX Team Personas
The audiences of the UX Design Team at BYU are wide-ranging and diverse. Sometimes you will write content that will only be read by internal OIT employees, and on other projects, your work will be read by large numbers of people outside the university and the Church. Therefore, it is important to understand your different audiences and how they will consume your content. Below is a list of the UX Team’s most common audiences and how they should be addressed. When writing content for these groups, keep in mind the team’s general voice and messaging guidelines while also implementing the more specific suggestions below.