Analyze
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Metrics
Metrics are synthesized from the raw data gathered from research and used to inform both original designs and changes to new designs.
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How to Communicate Business Value of Design
As designers, we are experts of user experience, design aesthetics, and stakeholder needs. The part we are typically unsure of is understanding the real business value of what we do best.
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Experience Maps
Experience maps are visual representations of the entire experience a consumer will have with your product or service. They can be current maps that reflect the true-to-life experiences customers have with your product...
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Data Analysis and Interpretation
It is hard to produce a successful product if there isn't data to inform its development process or to back up its effectiveness.
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Collaboration
Development is becoming more and more of a team effort. Collaboration is key to not only communication but to the entire life of a product.
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