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User Experience Team
Zachary Grubbe

Zac Grubbe

Zac is a IT major emphasizing in User Experience Design hoping to graduate in 2019. He likes to play games and be outdoors. When it comes to design, he prefers a practical approach. He utilizes all of the space he is given and leans towards a minimalist aesthetic. Zac sympathizes with users because of his own experiences.

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Information Architecture

Zac Grubbe
By Zac Grubbe
June 15, 2021 05:04 PM
Finding information is one of the main reasons people visit websites, so organizing web information is extremely important.
1 Min Read
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UX Strategy

Zac Grubbe
By Zac Grubbe
June 03, 2021 05:27 PM
UX is a hot topic in the tech world today, and there are many resources available to learn about the methods and specifics of UX (this site being one of them).
2 Min Read
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User Testing

Zac Grubbe
By Zac Grubbe
June 03, 2021 05:08 PM
User testing is the backbone of a user-centered design process. Without it, a product or feature will likely not be as good as it could or should be.
1 Min Read
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Usability Testing

Zac Grubbe
By Zac Grubbe
June 03, 2021 05:03 PM
Making a clean, polished product is great, but a product is only as useful as its user’s ability to use it. Your product may be the most beautiful thing that the Internet has laid eyes upon,...
2 Min Read
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Surveys and Interviews

Zac Grubbe
By Zac Grubbe
June 03, 2021 04:58 PM
Surveys and interviews are both tried and true methods for discovering what your users want. They are straightforward, easy to understand, and easy to do.
1 Min Read
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Metrics

Zac Grubbe
By Zac Grubbe
June 03, 2021 04:04 PM
Metrics are synthesized from the raw data gathered from research and used to inform both original designs and changes to new designs.
2 Min Read
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Focus Groups

Zac Grubbe
By Zac Grubbe
June 03, 2021 03:08 PM
A focus group is a group of potential users that are brought together to discuss how they currently use, or would use, your product. Though focus groups seem like a helpful source of information...
2 Min Read
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Data Analysis and Interpretation

Zac Grubbe
By Zac Grubbe
June 03, 2021 10:52 AM
It is hard to produce a successful product if there isn't data to inform its development process or to back up its effectiveness.
2 Min Read
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Collaboration

Zac Grubbe
By Zac Grubbe
June 02, 2021 08:22 PM
Development is becoming more and more of a team effort. Collaboration is key to not only communication but to the entire life of a product.
1 Min Read
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