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Research

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Writing Scenarios

Hyram Brown
By Hyram Brown
June 03, 2021 05:35 PM
A scenario is a story describing aspects of a user’s life, and it provides context as to how your product can play a role in their life. Scenarios are tied closely to personas, as personas are often used...
3 Min Read
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UX Strategy

Zac Grubbe
By Zac Grubbe
June 03, 2021 05:27 PM
UX is a hot topic in the tech world today, and there are many resources available to learn about the methods and specifics of UX (this site being one of them).
2 Min Read
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User Testing

Zac Grubbe
By Zac Grubbe
June 03, 2021 05:08 PM
User testing is the backbone of a user-centered design process. Without it, a product or feature will likely not be as good as it could or should be.
1 Min Read
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Usability Testing

Zac Grubbe
By Zac Grubbe
June 03, 2021 05:03 PM
Making a clean, polished product is great, but a product is only as useful as its user’s ability to use it. Your product may be the most beautiful thing that the Internet has laid eyes upon,...
2 Min Read
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Surveys and Interviews

Zac Grubbe
By Zac Grubbe
June 03, 2021 04:58 PM
Surveys and interviews are both tried and true methods for discovering what your users want. They are straightforward, easy to understand, and easy to do.
1 Min Read
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Personas

Hyram Brown
By Hyram Brown
June 03, 2021 04:42 PM
Simply put, “Personas are fictional characters” (“Personas”, 2013). They are created to represent real groups of users so you, as a designer, can reference specific people when making design decisions.
2 Min Read
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Jobs to Be Done Personas

Judith Westwood
By Judith Westwood
June 03, 2021 03:48 PM
Persona creation usually focuses on defining the characteristics of a group of users. Although understanding who your users are is a good baseline, understanding what they’re trying to accomplish and why...
2 Min Read
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How to Communicate Business Value of Design

Samantha Prince
By Samantha Prince
June 03, 2021 03:17 PM
As designers, we are experts of user experience, design aesthetics, and stakeholder needs. The part we are typically unsure of is understanding the real business value of what we do best.
3 Min Read
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Focus Groups

Zac Grubbe
By Zac Grubbe
June 03, 2021 03:08 PM
A focus group is a group of potential users that are brought together to discuss how they currently use, or would use, your product. Though focus groups seem like a helpful source of information...
2 Min Read
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Experience Maps

Hyram Brown
By Hyram Brown
June 03, 2021 02:59 PM
Experience maps are visual representations of the entire experience a consumer will have with your product or service. They can be current maps that reflect the true-to-life experiences customers have with your product...
4 Min Read
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Collaboration

Zac Grubbe
By Zac Grubbe
June 02, 2021 08:22 PM
Development is becoming more and more of a team effort. Collaboration is key to not only communication but to the entire life of a product.
1 Min Read
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A/B Testing

Zac Grubbe
By Zac Grubbe
June 02, 2021 02:45 PM
Your team has narrowed down the design of your product to two options. They seem like equally good options. You know you must pick one, but both have their pros and cons. What do you do?
1 Min Read
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