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How to Communicate Business Value of Design
As designers, we are experts of user experience, design aesthetics, and stakeholder needs. The part we are typically unsure of is understanding the real business value of what we do best.
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Designing WITH the Customer
My favorite part of User Experience is talking with the people who actually have to use the product. Because our projects are often commissioned by people very far up the org chart, the day-to-day users are often people who are not invited to the project or design meetings.
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Collaboration
Development is becoming more and more of a team effort. Collaboration is key to not only communication but to the entire life of a product.
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