Article Index

A focus group is a group of potential users that are brought together to discuss how they currently use, or would use, your product. Though focus groups seem like a helpful source of information...

As designers, we are experts of user experience, design aesthetics, and stakeholder needs. The part we are typically unsure of is understanding the real business value of what we do best.

Inclusive design describes methodologies to create products that understand and enable people of all backgrounds and abilities. It may address accessibility, age, economic situation, geographic location, language, race, and more.

Finding information is one of the main reasons people visit websites, so organizing web information is extremely important.

Persona creation usually focuses on defining the characteristics of a group of users. Although understanding who your users are is a good baseline, understanding what they’re trying to accomplish and why...

Think about what you do when you look at a page and see a never-ending chunk of unbroken text. A non-stop flow of information and shortened attention span means that you don’t read content...

Metrics are synthesized from the raw data gathered from research and used to inform both original designs and changes to new designs.

A paper prototype is a first-draft paper version of whatever you’re setting out to create and should be the first step in bringing your designs into the physical world.