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Article Index


A/B Testing

By Zac Grubbe June 02, 2021 02:45 PM
Your team has narrowed down the design of your product to two options. They seem like equally good options. You know you must pick one, but both have their pros and cons. What do you do?

CMYK & RGB – Understanding Your Color Modes

By Rebecca Bean June 02, 2021 04:38 PM
When you open a design program like Photoshop, you may notice that there are multiple color modes.


By Zac Grubbe June 02, 2021 08:22 PM
Development is becoming more and more of a team effort. Collaboration is key to not only communication but to the entire life of a product.

Content Creation

By Hyram Brown June 02, 2021 08:37 PM
Content creation is exactly what it sounds like: creating content to contribute to a medium. Content creation can include visual art, writing, photography, videography, graphic design, and more.

Data Analysis and Interpretation

By Zac Grubbe June 03, 2021 10:52 AM
It is hard to produce a successful product if there isn't data to inform its development process or to back up its effectiveness.

Designing for Web vs Print

By Rebecca Bean June 03, 2021 11:27 AM
There is a wide range of designers in the world - textile, print, web, app, etc. When designing in any medium, there are a lot of elements that remain constant – contrast, balance, composition, color, etc.

Designing WITH the Customer

By Joann Vogtman June 03, 2021 11:35 AM
My favorite part of User Experience is talking with the people who actually have to use the product. Because our projects are often commissioned by people very far up the org chart, the day-to-day users are often people who are not invited to the project or design meetings.

Experience Maps

By Hyram Brown June 03, 2021 02:59 PM
Experience maps are visual representations of the entire experience a consumer will have with your product or service. They can be current maps that reflect the true-to-life experiences customers have with your product...